Music plays a crucial role in creating the atmosphere in service venues such as restaurants, cafés, beauty salons, or shops. Properly selected sounds can not only influence customers’ moods but also increase their willingness to make purchases and stay longer in the venue. Research confirms that appropriate music can significantly impact consumer spending. What specific benefits does well-chosen music bring, and how can you implement it in your business? Find the answers in this article.
How Does Music Affect Customers’ Mood?
Music has a direct impact on human emotions and behavior. Different music genres can evoke different reactions – from relaxation to stimulation. For example:
- Classical music – Associated with luxury, it can make customers more willing to pay higher prices for products or services.
- Jazz music – Relaxing and ideal for places where customers spend more time, such as cafés or premium restaurants.
- Pop and chillout music – Light and pleasant, perfect for casual settings like bars or hair salons.
- Electronic music – Energetic and suitable for gyms or modern fitness clubs.
Scientific Research Confirms Music’s Impact on Sales
Numerous scientific studies prove that music directly influences consumer behavior. Here are some interesting examples:
- A study by Milliman (1982) found that customers spent more time in stores with slow music, leading to higher spending.
- Research by North, Hargreaves, and McKendrick (1999) showed that in restaurants playing classical music, customers were more willing to purchase expensive wines and dishes.
- An experiment by Guéguen and Jacob (2010) revealed that music tempo affects tipping behavior in restaurants – customers left higher tips when slower music was played.
- A study by Yalch and Spangenberg (1990) demonstrated that low-volume music encouraged customers to spend more time in stores, resulting in more purchases.
How to Choose the Right Music for Your Venue?
To effectively use music in your business, consider these key aspects:
- Target audience alignment – Think about the type of customers who visit your venue and choose music that suits their preferences.
- Match the venue’s character – An elegant restaurant requires different music than a dynamic bar or a beauty salon.
- Tempo and volume – Music that is too loud may drive customers away, while music that is too soft may fail to influence their behavior.
- No licensing fees – Choose independent, royalty-free music, which helps you avoid additional fees to collective management organizations.
Conclusion
Music has a powerful impact on customer mood and purchasing decisions. Properly selected sounds can make customers stay longer and spend more. Managing your venue’s music consciously can increase customer satisfaction and boost sales. If you are looking for independent, royalty-free music that perfectly suits your venue, explore our offers and create a unique atmosphere for your customers!